Global markets and local cultures Essay Example | Topics and Well Written Essays - 500 words

Global markets and local cultures - Essay Example He further states that these processes are inevitable and irreversible. He states that for those countries opposing it, it will be extremely hard for them to operate in an increasingly global world as they are to be alienated and investment drawn and taken elsewhere by the electronic herd (Friedman 106-58). He states that it just but a matter of time before this alienation chokes them forcing them to accept the rules. On the other hand Friedman states that the meaning of golden in the phrase attaches the merits that come with accepting the rules. He states that for those countries that will abide by them, huge investments will go their way thereby becoming rich economically. In regards to protests in Seattle, Friedman stated that protesters were targeting the wrong body and doing so using wrong tools. He called protesters â€Å"†¦protectionist trade unions and yuppies looking for their 1960’s fix†¦Ã¢â‚¬  (Besteman and Gusterson 282). He states that W.H.O is just bu t a product of globalization and that it acts according to global rules. The current world is one without walls in form of borders, politics and other types of barriers to international relations. As such there is need to replace walls with rules that govern global relationship which brings about the roles of W.H.O.